Email list building by companies is faced with many choices. … Whether you want to rebuild or extend the mailing list, …. start a campaign to build your email list?
According to the “Email Statistics Report, 2015-2019” by the market research company The Radicati Group, more than 4 billion e-mail accounts of around 2.5 billion users existed worldwide in 2015, meaning that many more people had an e-mail address than social media account.
E-mail is still considered the most important and reputable electronic communication medium – despite the fact that around 80 percent of all sent messages are spam.
Therefore, newsletters in marketing, such as customer and reader loyalty, are as up-to-date as ever with online marketing. In addition, they can be implemented cost-effectively with the help of powerful tools. The challenge is to get the newsletter across to the people, or in other words, the email addresses of your audience.
The sooner you start creating an email list of interested users, the faster you can use the right tricks to drive your marketing campaign and reach a higher reach. How is Adress-Sammelei a complete success and which mistakes should you avoid?
It’s hard to get started – with patience for the individual e-mail list building
When you first look at the subject and are just beginning to create a mailing list, you will usually come across vendors offering you lists of hundreds of thousands of mailing lists already assembled. As tempting as these offers may seem, you should still avoid them.
For one thing, you are legally on thin ice, and on the other hand, this approach is proven to have little success: users usually respond very negatively to received newsletters to which you have not registered. In this way, you lose potential customers or readers and in the worst case are marked as spammers.
Instead, try filling your mailing list yourself by stirring the ad, luring out with attractive promotions, and making it as easy as possible to sign up.
Easy login
When implementing the newsletter signup in your web project, you should above all ensure that your visitors discover it. Hidden on a subpage of your website or in the form of a small button anywhere in your blog, the odds of success are rather poor – especially if you’re just starting to build your email list.
In order to optimally present the application, we recommend the use of newsletter tools, which often include pop-up solutions and customizable buttons for your website, as well as social networking login buttons.
Associate login with promotions
Based on an extensive list of e-mail addresses, your newsletter will quickly become a powerful marketing authority, from which you will usually benefit far more than the readers of the content of the newsletter. Therefore, you should consider sweetening your users with an additional offer. Conceivable, for example
- Discounts on downloads or other products,
- exclusive content such as e-book guides,
- Free webinars
- Sweepstakes
- or premium membership.
You will not be able to prevent users from signing up for your e-mail list to take advantage of these offers and then unsubscribing from your newsletter. In the end, those users are most likely those who are not relevant to your email campaign – and by the way, you’ve seen at least a few more page views.
Apply for a newsletter
Creating a mailing list is seldom a self-perpetuity: Tell the net that you not only have an excellent blog, webshop, or website but also report extensively on news and interesting topics in your newsletter.
Use the social networks and create special campaigns that present your newsletter and any additional actions and forward interested readers to subscribe to the newsletter. Do not hesitate to ask your visitors specifically to join your mailing list – for example at the end of your posts in your own or external blog.
The members of your e-mail list you have already gained can also help you to promote your newsletter. On the one hand, they will automatically do this if your newsletter is a worthwhile offer.
On the other hand, you can also help by adding social media and e-mail buttons that help readers share your newsletter with friends and acquaintances. Last but not least, you will also have the opportunity of traditional marketing with advertisements and QR codes or in the context of webinars, conferences, and trade fairs.
How to keep your newsletter subscribers in email list building
In the email list building, you also want it to last for a long time. The focus should not be solely on attracting new users, but also on keeping users already signed up for your newsletter. As so often scores here, the principle “Content is King”. Deliver high-quality content to your readers that make your newsletter worth reading.
Make sure that the content has a certain relevance for your users and is not composed solely of non-thematic and advertising contributions. Other ways to retain your subscribers in the long term include a .:
- eye-catching, meaningful subject lines
- exclusive content
- Time and frequency of newsletter appearance
- regular reader surveys
- attractive layout
In our guide to Making Money Fast, we inform you in more detail about the email list-building strategy.
Not for every price
With these tips, you will be able to build an email list that excels in terms of scope, quality, and longevity. However, their implementation requires both a certain amount of time as well as different levels of financial resources.
Be sure to back up your email marketing campaign with a basic approach that defines goals, strategy, and costs, and periodically balance the effort and benefits of your web project. In this way, you will gradually build up an e-mail list that will bring you many times your investment.
