Nowadays, appearing on the Internet is an essential part of their own identity for companies. The size of the company does not matter. Whether a large corporation or a small craft business: Presence in the online world is always of great importance. The reasons for a well-developed Internet presence can vary widely.
Depending on the industry, company size, and target group, websites have very different goals. While some just need to be found to be available to customers, others want to use their website to strengthen relationships with their customers.
Who is it worth running a company blog for?
The short answer is: for everyone! For a long answer, it is necessary to understand how the internet and also the search engine Google have changed in recent years. While static content used to be sufficient to appear in search engines, dynamic and current content now dominates the top results.
A simple form of dynamic content is blogs that are regularly updated and updated with new posts. This applies to both large international companies and small companies with a regional target group. In addition to ranking on search engines, a company blog brings you other noteworthy advantages.
Humanity and closeness
In small businesses, in particular, humanity often plays a key role for customers. If you use your blog to introduce yourself and your team and provide deeper insights into everyday work, you can make yourself pleasant over the long term.
Topicality and information
Be it holidays, discount campaigns, or new and additional services: for many companies, it is often difficult to provide customers with the news without spending a budget on advertising. A company blog is a perfect place for news and current events.
Simplicity and practicability
Blogs are very easy to maintain these days. Modern content management systems make it possible for everyone to publish an article simply at the push of a button. Especially for companies that want to take care of the content themselves, these systems open up a whole new world of possibilities for content.
What content is suitable for a company blog?
We have already dealt superficially with one or the other possibility for the content on your future company blog. It is not that easy for many companies to always find a suitable idea for a new blog article. In this article, you will find ideas, tips, and assistance for your future content.
Stay relaxed
As a small company, but also as a larger company, you naturally give a lot of thought to a professional appearance. That is why many suspect that a company blog must also be of high quality and professional. That’s not necessarily the case! Depending on your personal goal, the content of your blog can be completely different.
As a company that wants to develop a relationship with its customers, you should see yourself more as a friend and helper and less as a mentor and teacher. Imagine that you are having a personal and informal conversation with your customers that is not necessarily about a sale or a contract.
Make a plan for yourself
When running a blog, there is always the risk of neglecting it. In addition to the daily work, it is often difficult to invest additional time in the conception of a blog. It is therefore advisable to plan the content well in advance. In concrete terms, this means that you make a plan with various ideas and articles and determine exactly when you want to deal with a particular topic. A good way to do this is in the form of editorial plans. You can use this to collect ideas, plan articles and get an overview of upcoming content.
How can I find content for my blog?
A company blog can have many facets and cover a wide variety of topics. Make yourself aware of how you want to appear like a company to the outside world and which content and which formats suit you. Below are a few ideas to help you find inspiration.
Offers and promotions
Companies that regularly sell products or services can use blogs to draw attention to upcoming or ongoing promotions. Your blog acts as a kind of free advertisement here. In the case of more complex discount campaigns, it can also be worthwhile to explain the conditions in advance via a blog article. This saves time and counteracts possible misunderstandings.
Insights and personality
Especially for companies whose services include advice, the trust of customers is a great and valuable asset. Use your blog to let readers participate in your everyday work, explain certain products and services in more detail, and introduce the people who advise your customers to build a personal bond.
News and expertise
Professionalism and expertise always show your company in a good light. Blog posts about current results in your industry and detailed specialist knowledge make a professional impression and convince your customers of your quality work.
Projects and experiences
In addition to an appealing service portfolio, many customers are often looking for past work by companies to convince themselves of their quality. If you accompany projects in your company with a blog article, you can build up a high-quality and appealing portfolio over time that will convince customers.
Advice and tips
People who can always provide suitable and helpful answers to complex problems and questions are highly regarded by many people. As a company, you can also take on an advisory position. Find out about common questions and problems your customers have and write about helpful ways and solutions.
Conclusion: a measure with many possibilities!
Blogs and blog articles can be very different and also have very different goals. No matter what industry you are in as a company or what size your company is: There is always a suitable idea for a blog entry. Before you start writing, however, you should think about your demeanor! How would you like to address your customers? What perspective do you want to write from? In our post on writing styles, we give you tips and advice on how to find the right writing style.
At MA Khan, we know the opportunities and possibilities of blogs down to the smallest detail. In this way, we not only enable our customers to be easier to find on search engines but also support you in building a bond with your readers.
