To maximize the impact of your digital marketing automation efforts, it’s crucial to leverage various content marketing formats. These formats encompass a range of mediums and channels that allow you to engage and connect with your target audience effectively.
From blog posts and articles to videos, infographics, podcasts, and social media content, each format offers unique advantages in conveying your brand message.
By diversifying your content marketing approach and utilizing the right mix of formats, you can capture the attention of your audience and deliver your message most engagingly and compellingly as possible. Stay ahead of the competition by embracing the power of different content marketing formats in your digital marketing automation strategy.
There is no way around content marketing. The classic marketing practices are no longer sufficient to use corporate messages. Rather, they bore the users, while well-written stories arouse new interest and remain in the memory.
Good texts ensure that brand messages receive excellent visibility in search engines. In addition, content marketing also helps companies to bind other users to themselves via social networks.
But what does content marketing look like? What methods are there?
Here we present ten content marketing formats with which you will be successful.
1. Listicle
The Listicle format – a list of listed articles, like this one – is perfect for the Internet. There is hardly a better form to convey news and knowledge. Readers are happy to get manageable content compactly summarized in a list. Due to this desired scarcity, Listicles often contain further links.
This means that further content is “collected” and additional added value for the reader. Smartphone users are particularly convinced of Listicles. Social networks also benefit enormously (and not only Twitter, which is particularly brevity). Their users appreciate the value of news in their list, shortened and easy-to-lead form.
2. Review
In the area of content marketing, reviews are primarily product and company reviews. This format offers several advantages. The reviews are usually not particularly complex and still offer the user a lot of information. The best of reviews is their versatility. They are used in literary criticism, film criticism, campaign, computer criticism, and in many other areas.
Amazon to Zalando’s online retailers use reviews by asking their customers to evaluate products to support other potential buyers. A separate world of opinion and culture arises. An internet without (the) “asterisks”? Unthinkable today!
3. Infographic
Content marketing often uses the advantages of infographics. In the event of good research and a nice visualization, users take infographics with enthusiasm. In addition, this method offers several infographic elements: columns, circular, beams or curve diagrams, organization, and structures, schematic representations as well and geographical thematic cards.
Infographics have great potential in the area of content marketing because they are a valuable, easy-to-spread asset. If you are still prepared as structured graphics, Google will also reward this with greater visibility.
4. Podcast
Podcasts are a relatively young discovery within content marketing, the development of which has certainly not yet been completed. The audio format was originally used to record interviews or discussions and then publish them as messages. In the meantime, companies in the fields of science, technology, and education are also using podcasts.
All you need is a microphone, an internet connection, and (often free) audio files. Whole podcast archives full of specialist knowledge can now be found online. Podcast users appreciate the advantage that you can listen to audio files anywhere thanks to smartphones. For their part, companies can achieve completely new target groups.
5. Video
A video says more than a thousand words! With videos, content marketing can address various products and news and bring the user closer to many levels. There are no limits. While users click away from the long-serving banner, take a look at videos – especially when they are well done.
Companies use moving images to describe their products or present the whole company themselves. So that everything also works wonderfully, technology and know-how should fit.
Great art in video marketing is the creation of entertaining clips that are so good that they are “viral”, that is, spread rapidly on the Internet due to their entertainment.
6. E-book / white paper
Although your production is complex and time-consuming, an e-book or white paper can gain a lot of attention if you deal correctly and spread it. You have what it takes to take a company’s concentrated, valuable knowledge collection – and are his fingerprint.
The marketing method of targeting “High-Quality Content” instead of cutting up now also reaches far more users than before, when it was largely limited to the owners of e-book readers. E-books can now also be read using a smartphone, tablet, or notebook. A white paper as a PDF behind a download link with registration obligation ensures high-quality leads.
7. Interview
In a video, podcast, or text form – interviews, a large number of users achieve a large number of users because of their versatility in the “dosage form”. In addition to a well-guided interview, the interviewee (and what he has to say) naturally also plays an important role. Because he wants to market himself, he spreads the interview on his social networks and thus indirectly advertises the brand or the company that interviewed him.
8. study
Scientific analyses cost a lot of time and a lot of money if you order them. However, good studies reveal new findings and are therefore very profitable for their advocates. Studies are particularly viewed in the area of online marketing because they inform about new methods and strategies and thereby develop new business areas.
Furthermore, trade magazines are preferred for newly gained knowledge and thus promote the study and its initiators at the same time. As a good (second) type of exploitation, their recording in a white paper is ideal.
9. Meme
The Meme method can best be rewritten with the term “word of mouth”. Especially via social media, messenger services, or blogs, memes can be communicated quickly and to the point with memes’ ideas, trends behavior, or perspectives. Also in Marketing B2C or B2B!
Originally a purely humorous combination of an (animated) picture and a catchphrase, you now also take serious topics on the shovel, similar to a gloss or a satire piece in newspapers and magazines. Regardless of whether it is a picture, video, text, hashtag, or entire website – skillfully packaged content in memes spreads rapidly.
10. Instructions
Instructions, tutorials, and howtos are very common and successful on the Internet. However, there are large differences in quality – and poorly made instructions for use immediately click away again. Instructions are very important because they help to use a certain product correctly and safely, especially concerning the manufacturer’s good reputation.
Bloggers like to spread instructions on social networks to spark discussions about products. The positive effect for companies: You can use it to advertise your product indirectly and unobtrusively.