Boosting your conversion rate and maximizing the effectiveness of your digital marketing automation strategy requires a focused approach to conversion optimization. By implementing targeted techniques and optimizing key elements of your website, you can create a seamless user experience that encourages visitors to take desired actions.
Learn effective conversion optimization techniques to boost your website’s conversion rate. Enhance user experience, optimize landing pages, and implement persuasive strategies for better results. An essential step in your SEO checklist.
From optimizing your landing pages and call-to-action buttons to improving site speed and streamlining the checkout process, every step counts in increasing your conversion rate. With the right conversion optimization instruction, you can unlock the full potential of your digital marketing efforts and drive tangible results for your business.
Invest in strategic conversion optimization practices to enhance user engagement, increase conversions, and achieve your business goals.
Instructions: How to use ‘Progressive’ conversion optimization as a strategy to reduce your marketing budget by 30 to 70% – with the same results and less complexity.
Would you like to optimize your conversion rate, but don’t know how to tackle conversion optimization at all?
This article gives you an insight into the measures with which you simplify your marketing and reduce your expenses by 30 to 70% – with the same (or even better!) COSE.
“How can we significantly reduce our marketing costs without asking inquiries and losing customers?”
Especially in uncertain times and in the event of a lack of results, the marketing budget is first closer.
It rarely helps even harms reduce the costs of marketing campaigns and content.
The actual focus should be conversion rate optimization.
What exactly is hidden behind the conversion optimization and how does it work reliably and efficiently?
Conversion rate optimization
Simply put: With the optimization of your conversion rate, you can achieve more conversions (conversions) from the first interaction with your company (leads) to interested parties, in inquiries, and finally to customers. And through their marketing campaigns and their funnel without increasing their budget.
If you manage to convert more clicks to customers with systematic conversion, then you can significantly reduce your marketing editions – without loss of results.
Sounds tempting?
It is important to work with a system.
This does not mean the unfortunately often-used “system” of simply creating one or more landing pages, with a lot of content and chic design … and then we tilted a whole bunch of money in Facebook, Google, LinkedIn, or another channel.
With the hope that in the end, customers will “get out”.
“The AI (artificial intelligence) of the platform does that.” We often hear that.
If you have too much budget and make high expenses regardless of the result, this procedure is certainly a valid option.
However, if you systematically and reliably reduce your budget, i.e. want to spend less money, you have to follow a different approach.
Often they also get said that they “just have to test …”. Sounds logical.
But what should I test? And what has to come out?
Many make such statements as “slightly nervous” as the subordinate clause: “It depends on it”.
So to the point:
Here is a systematic approach with which you can optimize your conversion and use conversion rate optimization as a daily tool and improve your funnel…
Requirements:
You have to be able to see numbers. In particular, numbers that show you your current conversions.
You cannot measure what you cannot see and you cannot control that, so you cannot improve.
You should know at least the following numbers:
- CTR % (click-through rate) via an ad.
- CPC € (cost per click) via an ad.
- LP Conv. Rate % landing page conversion rate
- CPA (cost by acquisition), i.e. cost per lead/customer/inquiries, depending on which action the visitors should be moved on their website.
The following options for conversion optimization are sorted by priority, starting with the most important.
Important: We assume that you already have a funnel (i.e. at least one campaign with landing pages that should convert traffic to leads, customers, or inquiries).
If this is not the case, you will build a funnel “progressively” exactly after this sequence, i.e. step by step to the goal, instead of throwing a lot of traffic (and budget!) On a landing page, with the hope that it converted.
Because if that does not happen, your budget is gone (or at least Wonders 😉), and now a large, complex, and often infinite piece of advice is announced.
The systematic and progressive process for conversion optimization looks like this and you can apply for this order if you want to build a new funnel or a new campaign or optimize existing ones.
1- Ad performance
The largest lever is the conversion optimization of your ADS.
ADS converts a “viewer” into a “clicker”. So a person who sees their AD, finds them interesting and is now motivated to click (and that also).
What your AD has to do is:
- Interrupt when scrolling (that makes the picture / creative)
- Gaining attention (that makes the picture and possibly the text in the picture)
- Arouse curiosity (that makes the “description”, on Facebook over the picture)
So that you can find you’re converting AD, you should simply create an AD with your landing page and hope that it “works” (in other words: converted).
Instead, you should make sure (not only hope) that every single component fulfills your job and thus motivates it to click.
You can do this with a very low budget (often less than 30 EUR per test) through so-called microsite tests.
With micro tests, you will find out step by step what your target group wants to see and what motivates you (for example to click your AD at all).
Read Also: 5 Benefits for Your Local Marketing through Google Ads
Calculation example:
We would like to briefly clarify why a better ad with a higher click-through rate (CTR) and lower CPC (cost per click) has a big influence on your marketing budget, provided you do not change anything in your funnel or campaign (Especially not the target group, budget, colors, texts, etc. really nothing! 🙂)
Let us assume that you are currently paying 20 EUR for a lead, a click costs 2 EUR and your landing page conversion rate is 10%.
If you now get clicks cheaper, e.g. for 1.50 EUR, with the same message, of course, so that the motivation of the “clicker” remains the same – then the costs per lead alone decrease by 25%.
If the rest of your funnel or campaign remains stable, you have already saved 25% of your budget.
If you spend EUR 10,000 a month, that’s a whopping EUR 2,500 per month and thus EUR 30,000 per year.
It doesn’t just work in theory.
This works in practice when you tackle it correctly and with a system.
In the past few weeks, we have optimized numerous funnels and campaigns and can therefore reduce AD costs by up to 70% with the same result.
Now we come to another set screws.
2- Landing page performance
If you now have a “magnetic AD” after a few microsite tests, which appeals to your target group and motivates you for a click for EUR 1.50, keep them stable.
First, you only need this one.
With the traffic that this AD produces, you can now optimize your landing page.
If necessary, wonder why we only recommend an AD, wherever everyone always says that as many variants as possible should be fed on Facebook.
This is also correct (if you own Facebook shares), but only in the scaling phase if all conversion levels of your funnel have been tested and functioned. Here we are just in the test phase.
In the test phase, you should only test one thing at the same time.
Otherwise, your marketing will be even more complex than anyway and you don’t know what works and what doesn’t.
With the traffic of your AD, you now optimize your landing page, and the conversion rate of your landing page, to be more precise.
You found out what your target group wants to see and what motivates them through the previous microsite tests. They now offer even more on their landing page.
Make sure that what the visitor sees on the website covers the content of your AD. Otherwise, the trust is broken directly when you visit your website for the first time since from the point of view of your visitor you did not keep your promise (a certain content, a certain giveaway, etc.).
A no-go.
It is best to start with a landing page that has very little content at first.
Headline, subheadline, image, call to action, form – that is sufficient for the beginning.
In this way, they first try to move the user to scrolls.
This is the first “conversion” on your landing page that you optimize.
Because no conversions without scrolling.
With tools like Hotjar or Mouseflow, you get the scroll depth on your page. If you optimize them and present a high-quality offer (digital or physical) on your website, then optimize your conversion rate.
We strive for at least a 10%, better 20% conversion rate on the website. Some of our landing pages even have a 40% conversion rate.
Of course, this did not arise overnight but is the result of numerous optimizations.
However, it is worth it, you count yourself:
Let us assume that you currently have a landing page conversion rate of 10% and a conversion (lead, request, purchase) costs EUR 20.
If you optimize the conversion rate of your landing page to 20%, then you have halved your costs per conversion and doubled the conversion rate (which is sometimes surprisingly quick with the right microsite tests).
If you invest EUR 10,000 per month in ADS and only pay half per conversion, you will receive twice (+100%!) As many leads/inquiries/purchases as before. With the same budget.
This is a lot of cash.
You can halve your budget to get the same result.
Also important here: Test only one thing at the same time.
The conversion optimization of the landing page is therefore the next big lever after the AD.
With the two presented options for conversion rate optimization, you already have significant set screws to reduce your budget by 30% to 70% or to increase the number of your leads, purchases, and inquiries.
You see: Always approach it systematically, from above (Top of the Funnel or “Tofu”) step by step downwards (Bottom of the Funnel or “Bofu”).
And so they continue.
You can choose the same procedure if you want to optimize your emails. First test the subject (via the open rate as the first conversion), then the click-through rate as a second conversion.
The content of your email should also be validated with micro tests so that you know instead of just advising what your target group wants to see.
It is precisely this “progressive” procedure for conversion optimization that can be used for your SEO content, retargeting, sales pages, organic social, and any further channel.
Important:
If you build your funnel with progressive conversion optimization, do not try to optimize the maximum per conversion step.
Otherwise, you run the risk that you will never arrive at your own goal (purchase or service request from the target group).
Optimize quickly to the destination and when you have achieved this, then improve each additional conversion point in the funnel again beautifully systematically, and progressively from the AD to the “floor” of the funnel.
If you want to improve your conversions in such a way that you improve your campaign performance by 30% to 70%, use your budget much more efficiently, and grow more profitable, then we would be happy to offer you a free funnel analysis conversation: inquire now.
We go through your funnel and your campaigns with you and find the “conversion bug”, which you currently cost you cash.
You can then optimize this yourself (or we do it for you).
Conclusion
In conclusion, effective conversion optimization is key to increasing your conversion rate, and the power of content analysis and keyword analysis are invaluable tools in this process. By conducting a thorough content analysis, you can identify areas of improvement and optimize your website’s messaging to better align with your target audience’s needs and desires.
Additionally, keyword analysis helps you understand the search behavior of your potential customers, enabling you to incorporate relevant keywords strategically throughout your content. By implementing these strategies, you can enhance user experience, build trust, and ultimately drive more conversions. Don’t miss out on the opportunity to boost your conversion rate.
Start your content and keyword analysis today, and take the necessary steps to optimize your website for maximum conversions. Your success is just a few strategic tweaks away!