Creating your own podcast is a compelling choice, and there are several reasons that make it worthwhile. Podcasts have become increasingly popular in the digital marketing automation landscape, offering a unique and engaging way to connect with your target audience. With a podcast, you have the opportunity to establish yourself as an authority in your industry, share valuable insights and expertise, and build a loyal community of listeners.

It allows you to humanize your brand and connect with your audience on a more personal level. Moreover, podcasts offer flexibility in terms of content creation and consumption, allowing listeners to tune in at their convenience. Embrace the power of podcasting and unlock the benefits it brings to your digital marketing strategy.

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Since numerous streaming services have established themselves, the demand for high-quality audio podcasts has increased. That is why various companies have now recognized the potential of these modern content formats. They offer a high level of comfort. About 24 percent of all people worldwide regularly listen to podcasts.

In this way, everyone can find out about the news on the bus on the trip to work or in the evening when relaxing. The biggest advantage is that the content is available anytime and anywhere. The content can be called up with corresponding devices such as tablets or smartphones. If you also want to get to know this modern content marketing format, you will learn how to create your own podcast below.

Recognize meaning from the podcast

These are audio files stored on a web server. You can be called up at any time. It is advantageous that the lectures can be stopped or listened to several times. If it is about a longer article, it can be heard gradually if the time is allowed. In the early years, only news was provided in the form of podcasts. These soon replaced the messages from the radio. However, it didn’t take long for the popularity to rise.

The simple news articles soon became interesting lectures and interviews with experts who reported on a current topic. It is advantageous for the listener if he can hear interesting content from specialists. Therefore, podcasts looked more trustworthy than typical discussions on the radio. In the meantime, however, a lot of advertisers have already discovered the potential that is in podcasts. Therefore, numerous marketers offer these formats to inform interested parties closer and, above all, competently.

Why do companies produce podcasts?

In many other countries, podcasts have been standard for many years. This marketing format is just at the beginning. This is partly because digitization is not yet as advanced as in most regions on Earth. But the companies have also recognized the benefits and are already strong in creating their own podcasts.

They offer a great advantage as an advertising format. Many users prefer to be explained by language new techniques or other newer topics than they themselves have to read long texts. In addition, podcasts can be heard by the way when someone is cooking or cleaning the apartment. For companies, the advantage is that customer acquisition can be obtained at a completely new level through spoken texts.

There is a personal bond between prospective customers and existing customers. This aspect is particularly important today. Authority and Trust are happily talked about in marketing. Authority and trustworthiness can be made much faster by language than through written texts.

Create your own podcast – you should pay attention to that

It is urgently not advised to simply create any content so that this new trend can participate. On the Internet, you can already find countless worthless podcasts that have never been listened to or only in fractions because they do not offer any added value. Therefore, you should think very carefully beforehand about which topics could be important for your marketing. To do this, you have to determine your target group as precisely as possible. The age and gender of your potential customers are crucial. But that’s not all.

There are numerous other factors such as residence, income, and level of education. If you have difficulty creating your so-called buyer persona, you are welcome to use suitable tools. For example, HubSpot has a function that Makes My Persona is called. This is very helpful.

In the next step, it is recommended that you think carefully about which topics could be interesting for your buyer persona. If you perhaps distribute software, your podcasts do not only need to turn around the applications you offer. You could also create audio podcasts that basically have to do with operating systems, safety and data protection, and the like. As soon as you expand your topic accordingly, you will receive additional listeners, which may also become customers.

In order to achieve a particularly serious impression, it makes sense to invite experts every now and then and to carry out an interview with them. Podcasts with informative and high-quality content are very popular with most people and can therefore serve as a useful marketing tool.

Plan precisely from the podcast process

Efficiently map out your podcast process with precision using data automation tools. From content creation and recording to editing and distribution, these tools streamline your workflow, ensuring timely episodes. Enhance audience engagement and growth by focusing on content while automation handles the technicalities of your podcast production.

Would you like to convey to potentially interested parties as valuable information as possible and perhaps also important background knowledge? Then you should research a little beforehand. Even if you are sure to be an expert, you should secure yourself as a precaution and check whether your knowledge is still up to date. If you convey outdated knowledge or half-wisdom, then your listeners will feel it very quickly and prefer to choose another source of information. The offer is large, so you always have to compete with a lot of competitors.

If you have put together your information, it is advisable to create a script. You could also create a text that you use to make a podcast. However, you should never read this text and speak into the microphone. Read texts usually do not seem particularly serious to the listener. It is more authentic when you talk from free pieces in a natural language. Since it is not a live transmission, it is not a problem if you promise yourself or suddenly you can no longer think of what you wanted to say. Before delivery, you will surely rework the recording.

Small podcast guide

In addition to detailed research and planning the content, there are still some things that you should know about the topic of podcasts. You need the following equipment:

• A quiet room in which you are undisturbed
• A high-quality microphone
• A usable software for post-processing

It is particularly important that you can use a room in which there are no disturbing background noises. It would be very uncomfortable if a loud truck drives past or barks the dog during the recording outside on the street. You will probably find a suitable room in your apartment where you can carry out the recording. You do not need to record the complete episode in one piece, you can do it in stages.

The most essential piece of equipment to make a podcast is a microphone. If you take a closer look at the microphones, you will find out which price differences there are. The price range is in a range of around 10 euros up to several thousand euros. The very cheap offers are mostly simple directional microphones.

The disadvantage of these explanations is that they have to be aligned very precisely. It becomes difficult if you have a partner for an interview. In this case, you would have to turn the microphone back and forth. As soon as it is not entirely aligned, the sound quality is reduced immediately.

Condensation microphones are significantly better. These are available from around 40 euros and there are hardly any price limits. To record a podcast, you should therefore spend between around 50 and 100 euros for a usable capacitor microphone with a table stand. This is the only way to ensure that the recordings are of high quality.

Cut the podcast and process it with suitable software

Suitable audio software is also essential to create your own podcast. If you want to practice something first, you can create a podcast with free software. If you use Windows, Windows Speech, which is part of the operating system, is available to you. If you want to test first whether it is right for you, you shouldn’t spend money immediately. Therefore, free software is sufficient for post-processing. The free application Audacity is available for Windows. If you use a Mac, you can use the software garage band. This is also free.

However, if you want to create high-quality podcasts regularly, you should rather get audio processing software that offers significantly more functions. As a rule, these are not that expensive because the simple versions are sufficient. There are interesting tools from Magix, Reaper, and various others that you can buy for less than 100 euros. Such software is referred to as a digital audio workstation or DAW. However, these also offer you the opportunity to cut out certain passages or to put together various recordings in the correct order.

You also have the possibility of normalization with such tools. This is an important function in the area of ​​audio processing. It serves to create an even volume. If you take your podcast in several sections, the individual files can sometimes have a different volume. With the software, all sounds are then brought to a uniform level. You can also optimize the sound through the built-in functions.

Give your podcasts an individual touch

Just as there are usually company logos or other characteristics for recognition on your websites, this should also be the case with your podcasts. Many producers are very popular with intro and Outro Jingles. You can also use these within a podcast if, for example, you want to install a small break between two different topics. However, great caution is announced when using Jingles.

Most of the sound files that you can find on the Internet are protected by copyright. Even if it says that they are Royalty Free, there can be trouble because use is usually only permitted for private purposes. However, since you will certainly use your podcast for your business, the free service expires. Therefore, it is better if you put together a jingle yourself. If you use a DAW, there are usually some virtual instruments with which you can put together something.

It is also helpful to create a cover. Ideally, this should contain your company name and your logo. As a result, every interested party immediately recognizes who this podcast comes from. A high recognition value is always beneficial in the abundance of offers.

Listen and test the podcast

If you want to create your own podcast, you should keep testing it. You will definitely notice one or the other that should be changed. Maybe you also have someone who can listen to the podcast. This person should definitely give an honest opinion. It’s not just about the sound quality. It is just as important whether the content was understood or whether it was a little incomprehensible. You should always think that not each of your listeners is an expert in the respective specialist area. It does not matter whether you offer a workshop or would rather report on the latest news from your business.

For this reason, the paid tariffs are more recommended by providers such as Podigee or the like. Average of around 25 euros per month, but you will receive a decent consideration. This includes extensive statistics. In addition, you usually get a plug-in for e.g. WordPress from the providers. This allows you to access your podcasts directly on your website. This is a recommended solution for founders or smaller companies. If you feel because of your podcasts have a positive effect on your balance sheets, you can increase the activities in this area.

Most podcast hosts offer you various tariffs. These often differ in the time provided. Depending on how many hours you want to create and publish on podcasts monthly, the costs are staggered.

What does your own podcast bring?

The all-important question is what it brings to create your own podcast. Basically, this content marketing format offers advantages in recruiting new customers. In addition, regular customers always feel well advised if they can still experience news from the provider even after a purchase. For potential customers, it is a big profit if you not only find out about the websites offered about the products offered but can also listen to audio files.

Often, complex topics can be put better into words than in text form. Therefore, it can be said that it is an interesting marketing tool to create your own podcast. Our inbound marketing agency work of tomorrow is also happy to take over the podcast management for you.