Have you decided to set up a Facebook page for your company? Or do you want to get the best out of an existing one? Considering the number of Facebook users of around 1.4 billion, this is quite a smart move.

But simply cobbling together such a page will not automatically wash up masses of customers. The chances of generating leads and customers via a Facebook page are unfortunately not that huge if you don’t create a page that has a lot of potentials to draw attention to your company, collect likes and initiate communication. That’s why we’ve gathered 17 tips and tricks here to help you build a Facebook page that is guaranteed to inspire.

17 MUST-HAVE FACEBOOK FAN PAGE TIPS

1. DO NOT CREATE A DUMMY ACCOUNT FOR YOUR COMPANY FAN PAGE.

Some companies open accounts for dummy users to run their business sites. In our case, they would be called “Trixi Trialta”, for example. This is to prevent the employees whose private Facebook page is linked to that of their employer from getting confused somehow.

It could happen that someone inadvertently posts a post on the company website that was only intended for his private chronicle. That would not be ideal, but it is just as less ideal if Facebook closes your business page because you have set up more than one personal account. Because that violates the general terms and conditions of the network.

To avoid whiteboard slips, it is best to only grant the rights to manage the page and write posts to those colleagues who are supposed to work with the page. And take the time for a little user training so that it is really clear what can and should be posted, when, and where. As an administrator, you can specify in the settings whether a post, comment, or like is published under your name or under that of your business page.

2. SELECT A RECOGNIZABLE PROFILE PHOTO.

You will do well if you choose a profile photo that is easy to recognize for your (potential) fans. This could be your company logo or a portrait of you if you work as an independent entrepreneur or consultant. To be recognizable is essential to be found in the Facebook search and ultimately to be liked.

There’s a great post on HubSpot on how to get the right size settings for social media images. Of course, we don’t want to withhold this from our readers: The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic].

Your profile photo sits prominently at the top of your page and is also used as a thumbnail next to all of your posts and updates. So make the selection of the picture carefully and not simply between biscuit and coffee.

3. CHOOSE AN ATTRACTIVE COVER PICTURE.

After choosing a suitable profile picture, you are welcome to treat yourself to a biscuit. But then you should use at least twice as much care to find a suitable cover photo. That, after all, occupies the most prominent place on your Facebook page and decides whether readers will find your profile yawning or cheering.

4. INCLUDE LEFT IN THE DESCRIPTION OF YOUR PROFILE AND TITLE PICTURE.

Links in the description of your profile and cover picture, e.g. B. to a blog post, a content offer, or just to your “About Us” page, you might get a few more interesting clicks on your company presence.

So don’t miss the chance to tell something about yourself at this point or to refer to a page that tells more about you. In any case, add short links (they look a lot more pleasant for the reader) that contain UTM parameters (they tell you how the readers came to your page).

5. BONUS: LET YOUR PROFILE PIC INTERACT WITH YOUR COVER PICTURE.

If you still have an extra dose of creativity and design skills, then coordinate your profile with your cover photo. Instructions and a few inspirations can be found e.g. B. here.

6. ADD A CALL-TO-ACTION BUTTON IN YOUR COVER PICTURE.

As a Christmas present, Facebook launched a new feature at the end of 2014 that enabled the installation of preconfigured call-to-action buttons. From a pool of seven buttons, including “Shop now”, “Contact us” and “Use the app” can be selected by the site owner and a URL of his choice. Another great way to drive traffic to your company website.

7. FILL IN THE “INFO” SECTION.

In addition to all the rummaging and tinkering on the way to perfect image design, don’t forget the most important section on your page: the “Info” section. Visitors to your site will see a preview on the left under your profile picture. And that’s what the vast majority of those who scan your site will look to. Visitors can access the long version of information about you and your company by clicking on the word “Info” under the title picture. 

So after another cup of coffee with or without a biscuit, think for a while about how you can present yourself to interested parties in a lively and serious manner in the info preview or the info section. Incidentally, the short version is automatically taken from the detailed version. To edit them, simply click on the “Info” button and then on the pencil symbol.

You can also provide a powerful overview of important events in the company’s history thanks to the “milestones”. Take a little mental excursion into the company’s history and maintain e.g. B. Date of establishment, the day on which you launched your top seller or the week in which you hosted a trend-setting event in the information.

Read also: 3 Ways To Improve Your Facebook Marketing

8. POST PHOTOS AND VIDEOS IN YOUR CHRONICLE.

Why photos and videos? Simply because it has been proven that these are the types of media that are most clicked on on Facebook. And because Facebook automatically fills the photo folder with it. Empty it looks pretty boring …

9. ALSO POST OTHER CONTENT.

Okay, let’s put the simple reasoning in the tip into perspective a little beforehand. As everywhere in life, whether in a burger restaurant or on Facebook, the following applies: too much is nothing. If you only post photos, you will soon not see so many curious people looking at the site. So make your site varied. 

Share links to articles, post offers, etc. And get a critical look or two before posting each time. Share z. For example, a link, Facebook will automatically add a thumbnail of the relevant page to your post. Pick the one that best suits you! A preview of a banner ad on the linked page shouldn’t adorn your post. 

10. OFFER CONTENT THAT SHOULD GENERATE LEADS – AND CONTENT THAT DOES NOT GENERATE LEADS.

Even if your ultimate goal is to generate leads via Facebook, you shouldn’t use every post to promote lead generation offers such as webinars, e-books, or other downloads. Find a healthy balance between amusing entertainment, informative content, and inviting offers. The diverse mix makes your site more attractive to users. And thereby gives you more fans who could also become leads at some point.

11. KEEP YOURSELF IN A MESSAGE – OR PLACE IT AT THE TOP LEFT.

If you post content that contains a link or a call-to-action, be sure to include the link before the end of the fifth line. From then on, the line breaks automatically and the link disappears behind the “show more” button.

12. SCHEDULE NEW RELEASES.

Just like blogging, you should have a realistic and engaging schedule of when and how often to post news on your Facebook page. Your decision – and discipline – will have a long-term impact on your part’s success. 

Find out when your target audience is on Facebook and play with the frequency and timing of posting until you find the ideal frequency and time of day. The page statistics will help you with the analysis. B. can evaluate the range or the likes.

13. POST IMPORTANT CONTENT AT THE TOP OF YOUR PAGE.

That sounds self-explanatory at first – of course, new posts always appear at the top. But maybe you want to leave an excellent download offer or an urgent event announcement prominently for a while and still post more news?

Facebook allows you to freeze posts at the top of your timeline. Click on the little gray arrow at the top right of your post and select “Pin Above”. For seven days it remains at the top with a small orange flag and then automatically assigns itself to the day on which it was originally put online.

14. DETERMINE WHETHER FACEBOOK FANS CAN SEND YOU PRIVATE MESSAGES.

If you can respond to messages from your fans on time, then offer them the opportunity to contact you directly. In the message settings, as an administrator, you can allow visitors to contact your site privately – or not. 

If you do not have time, leisure, or whatever for this offer, then use the “Info” section to indicate the easiest way to contact interested parties and fans. And of course, answer their questions! 

15. WATCH AND REPLY TO THE COMMENTS ON YOUR PAGE.

While you z. For example, if you can check the interactions of visitors on your site in your page statistics, don’t forget to also watch the comments that users leave on your timeline. Of course, you don’t have to reply to every comment with a comment.

But you should be aware of who is saying what and also regularly speak up yourself – you want to be a tangible contact person with your Facebook page.

16. ADVERTISE YOUR PAGE TO EARN MORE FANS.

Now you know how and when to fill your page with content. Now it’s time to take another step in self-marketing. Make it easy for your target audience to connect with you on Facebook with the “Follow us on Social Media” buttons on your website and in your emails. Include a “Like” button on your blog. If you have just launched your Facebook page, email a special newsletter to your group of recipients.

17. MEASURE YOUR SUCCESS.

Do you remember tip number 4? Wait, you don’t have to scroll, we’ll recall it together: UTM parameters were a keyword there. Make sure you make use of these parameters because they will tell you how many readers have clicked on a URL and how much traffic that brought you to your website.

And one more small repetition: it is essential to take a look at your statistics in this context. They tell you interesting facts about the demographic factors of your fans and about which posts were best received by the audience and when. Use this knowledge to optimize your strategy.