Google Ads offers companies the opportunity to advertise their products and services online and to increase awareness locally or even nationwide. With 1,255 million hits per month, Google is the largest web portal in the world.
Local topics are searched for here daily – both from home on the PC and when out and about on the smartphone or tablet. It is all the more important that your ad appears in your area when relevant search queries are made. Because your advertising will be displayed to precisely those people who are already looking for your company or your offer. We’ve put together the benefits of Google Ads for local businesses for you.
Advantage 1: Targeted display control for less wastage
With Google Ads, you can address your target group directly on the geographical and temporal levels. With targeted search terms, you decide when your ad should appear at all. Avoid wasted coverage by targeting your ad to a region, city, or area.
You are now probably wondering why the advertisement is not placed to reach the masses. At this point we come to the crucial point: If you place Google Ads for your local company with a wide orientation, you will achieve an enormous wastage, many clicks will most likely come to nothing and your budget will go up in smoke.
The advertising schedule also gives you the option of only having your ad appear when you want to be available to customers in your store or by phone. So Google Ads for Local Businesses offers great value with this option.
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Advantage 2: Measure quick successes
You can analyze your ads at any time and optimize them for your target group. With the help of conversion tracking, you can also see which campaigns, ad groups, or keywords have led to relevant contacts. Determine right from the start what your goals are for your Google Ads campaign.
Would you like to increase purchases in your shop, receive newsletter registrations, or contact inquiries? The calls made via the Google Ads ad can also be easily measured using the free success measurement. You can find all the important data directly in your Google Ads account.
Advantage 3: The location expansion makes it easier to find it – even on the move
Extending the location of your Google Ads ad can encourage people to visit your store directly. This is a great advantage for local businesses, as the business address is displayed directly below the ad text.
The mobile location extension is also included in the ads. By clicking on the address, users of mobile devices with a full Internet browser will be shown directions directly to your store.
Advantage 4: Transparent advertising costs
Placing Google Ads ads is free for the time being. You only pay when a user clicks on your ad. Your daily budget is the maximum amount you would like to spend each day. Google determines the cost per click on your ad. They are dependent on the current trend of the keywords, the competition is also decisive here.
If your daily budget has been used up, your ad will no longer appear in Google search results. There is no minimum budget with Google Ads. Your advertising budget can be adjusted at any time in your Google account. You can also read our detailed explanation of Google Ads click costs.
Advantage 5: call-only campaigns
The call-only campaigns are “call-only campaigns”. If a user clicks on such an ad, they will not be redirected to your website, as is usually the case with Google but instead, make a call directly. The call-only ads appear exclusively on mobile devices with internet functionality.
You can count and document the calls as conversions. In addition to the conversions, the so-called call report also shows which users attempted a phone call. The conversion only occurs when the conversation lasts at least 10 seconds.
Harness the power of data automation tools to supercharge your local marketing efforts with Google Ads. Seamlessly target your audience, refine campaigns, and measure results. Gain insights into customer behavior, optimize strategies, and watch your business thrive with precision and efficiency. Elevate your local marketing game today!
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Conclusion: Locally at the forefront
Small and medium-sized companies have special challenges in local marketing. Thanks to special ad extensions and location controls, Google Ads is a suitable advertising channel for medium-sized companies. The big advantage: You reduce wastage and advertise where your company is relevant. Thus, Google Ads offers you a variety of options to present your products or services prominently in the search results and thus win more customers.
Google has also come up with a special ad format for companies with local services. In a blog article, we took a closer look at the new form of advertising Google Local Services. For small and medium-sized businesses with a local focus, this form of advertising is a great opportunity to attract new customers in the region.