How can I distribute my blog articles?

The best way to spread your blog articles is with a good mix of SEO, social media, email marketing, and other websites. How can my blog be found and how do I promote my blog? This article provides the answers!

This post was last updated on October 25th, 2021.

How can my blog be found very fundamentally?

Search Engine Optimization (SEO) is the very first step in spreading your blog articles. And in the long term. Because while the methods presented below mostly provide a short-term attention boost, with good SEO you will stay in the focus of your target group for a long time.

The reason? If your blog post is optimized for important keywords according to all the rules of the art, it will land at the top of the search results.

Let’s explain this with an example. Your company has specialized in products and services related to rose care. Now you are writing a search engine optimized article on the subject of “cutting roses correctly”. If a potential customer Googles something in this direction, they will find your contribution on page 1 of the search results – and click on it. Posts on page 3 or 23 are hard to see. If you keep updating your blog posts, you will ensure your blog has better visibility in the long term.

You haven’t dealt with the search engine optimization of your blog yet? Then you should first read our comprehensive SEO master guide 👇

How to spread your blog article via email

If the customer of your choice has already permitted you to provide them with relevant news, it is easy for you. In this case, you can easily distribute your blog post via your newsletter.

Another very effective method is social media dissemination. In addition to Facebook, Twitter, and Instagram, which are mainly used privately, it is also worth taking a look at the professional networks LinkedIn and XING in this context.

Make sure you use appealing images to tease your blog posts. Infographics are particularly suitable here – or carousel posts, with which you can present important findings in multiple images. In this way, interested parties can see in advance what to expect in the blog post.

Online advertising pays off

Social networks develop their greatest potential when you have already created a broad fan base that shares your posts and thus disseminates your blog posts. Is your number of followers still too small? Then rely on online advertising!

On the one hand, this is worthwhile at the beginning of your marketing activities – but also if you want to attract a little attention now and then. You can now place online advertising on any social media platform. Also in Google, of course.

Spread your blog articles outside of the internet!

The Internet now plays an important role in marketing. But one thing is clear: it is not yet the center of the universe. Even if it feels like that now and then. This is why you also have a variety of options offline to spread and promote your blog articles. For example, you can increase your visibility through advertising at trade fairs, congresses, and other thematic gatherings. Advertisements in trade magazines are also useful to reach a specific target group. If you consciously deal with where your desired customers can be found, it will be easy for you to distribute your content in a targeted manner.

It’s all in the mix

Now is the time to get a little more specific. What should you watch out for if you want to get your blog articles out to as many people as possible? The mix of different channels makes the difference. Clarify exactly which channels your target group uses and determine which channel you want to use when and how. Plan carefully and create an editorial plan. So make the most of your options.

Below is a fictional example of how you can combine different online channels to distribute blog articles. Please do not blindly adopt this example! Make sure that you tailor your content marketing strategy precisely to your target audience.

• Each article that appears will be posted on the selected one with a link and an interesting teaser.
• If no new article appears, a relevant blog article from the “archive” is published. In this way, you can continue to reliably supply the target group with relevant information – keyword “content curation”!
• Boost your posts with advertisements. With the correct setting, this is displayed to precisely those people who match the profile of the desired customer.
• A newsletter is also sent to all known addresses twice a month. Contents are a reference to relevant events as well as a link to the most recent blog article (s).

Speak up to share blog articles

There are probably different platforms for your subject area, both online and offline. Find out where potential customers are exchanging ideas and promote your blog articles there.

For example, online you could do one of the following: Find blogs and forums that gather people who are interested in your subject. Keep an eye out for posts there that you can contribute to. Get involved in discussions and share your expertise with the world. In this context, however, you must make sure that you deal with the question. Also in the blog post, which you ideally link to in your comment and thus spread. Clumsy advertising is exposed immediately.

And another tip: It can also be worthwhile to link high-quality posts from other bloggers. In this way, you will gain the trust of your target group. Because she notices that you are not only interested in your product – but in creating a real benefit.

Spread blog posts: Hand in hand with the competition

Successful bloggers are well networked – and there is a reason: When several experts get together, everyone involved can benefit from a greater reach. So look for guest keepers for your blog. In return, you will likely be asked yourself whether you would like to use another blogger’s platform to distribute a blog article.

If you want, you can also start or participate in a so-called blog parade. Specifically, this means that you choose a topic and ask other bloggers to write an article on this topic – provided with a link to your page on which the blog parade is explained in more detail. In return, you can offer to link each post on your page, stating the author and the blog. This creates a dense network of valuable contributions on a particular topic from which all participants benefit. And not just because it addresses a large number of readers. But also because backlinks have become extremely important for search engine optimization!

Communicating with your readers also helps spread blog articles

If you want to build a loyal readership for yourself, that also means that you have to consciously enter into a dialogue. Encourage readers of your blog posts to leave comments or click the share button. Make sure, however, that every message is answered promptly and in a well-founded manner. This has two advantages:

1. They show interest in the point of view of your target group.
2. You get an insight into which of your contributions are well received.

As a result, you can continuously improve and position yourself as a reliable contact who knows what inspires your target group. Take advantage of this opportunity to spread blog posts that your readers will love to share!

In conclusion: Your blog posts need exciting teasers!

No time, no time – we live in a fast world. Nobody has time to read through every article in peace. That is why we only quickly scan postal texts, descriptive texts for the search ads, and email subject lines to see whether the linked post is worthwhile for us. What this means for you: If you want to spread your blog posts, you should generate interest at first glance.

• In e-mails: entice you to open the e-mail with an exciting subject and preview line. Maintain interest in the first section of the email so that recipients scroll to the link at the end – and click it too.
• On Google: Briefly describe what the contribution will bring. Make sure to include the keyword. Unfortunately, in at least 50% of the cases, Google creates a description of its own and ignores the one you specify.
• On social media: The first line and the picture should tempt you to continue reading. This is especially important on Instagram. Because the algorithm now sorts outposts in the feed that do not seem relevant enough to it. The relevance, in turn, is measured, among other things, by the fact that at least 10% of the followers interact with the post. Means: You click on “Read more”, look at the post for at least three seconds and share / like it. The first factor, in particular, requires exciting introductory words!

Not sure if your blog posts are living up to expectations? Then download our blog post checklist to see if you’ve thought of everything!

Permitted you,