Marketing Managers vs Sales Managers both supervise groups of employees but take on very different roles in their occupations. Every business is concerned about its growth in the modern market. Modern businesses try various tactics and make different strategies to beat their competitors in the marketing world.
The main focus of modern companies is to sell their products and services to their potential customers. Secondly, a company focuses on the strategies that help them in promoting its products and services and persuading the audience and current customers to buy those products and services.
A company always expects its marketing department to come up with new ideas and tactics for the promotion of its products and services. The very same thing is expected from the sales department of a company to develop new ideas and tactics that help in selling their products and services. Both the marketing and sales departments are important for a company’s growth in the market.
The marketing and sales departments of a company have different responsibilities for a company. Both of these marketing departments can perform their functions as one single department but their responsibilities will be the same.
To understand the concept of marketing managers vs sales managers, we need to understand the basics of marketing and sales departments. For better understanding, we can say that the main role of a marketing department of a company is to develop and follow various strategies for a better brand and product promotion its prime purpose is to increase brand and product awareness.
On the other side, the main purpose of the sales department of a company is to look after all the aspects related to the sales of the company and revenue generation.
Definition of a Marketing Manager
A marketing manager is a person who looks after all the aspects of the marketing department of a company. A marketing manager acts as the head of the marketing department of the company and performs all tasks related to the growth of the marketing sector of the company. A marketing manager is a person who performs the marketing activities for a company and makes efforts to build a positive reputation for the company in the market.
For a better understanding of the concept of marketing managers vs sales managers, we need to know the basics about a marketing manager.
A marketing manager is a person who promotes the products and services of a company in the market. A marketing manager has to bring the products and services of the company to public notice. Another important responsibility of a marketing manager is to create different marketing strategies for attracting more and more audiences and convincing them to buy the products and services of the company.
A marketing manager is a person who creates the image of a company from the customer’s viewpoint and builds up the trust of the company. Analyzing and researching the marketing trends is also the responsibility of a marketing manager.
A marketing manager is very important for the advancement of the marketing sector of the company. The marketing manager is the person who helps a company in achieving sustainable marketing goals and representing itself as the best brand in the market.
A marketing manager is a person who creates unbreakable bonds of trust and loyalty between the customers and the company. A marketing manager is a person who makes relationships with other companies in the market and also hires and trains staff for the marketing department.
Who is a Sales Manager?
A sales manager is a person who is responsible for all the activities performed by the sales team for the achievement of sustainable sales goals. A sales manager has to look after the whole sales team and make sure that they must achieve the expected goals.
It is the responsibility of a sales manager to create and motivate the sales team of the company. A sales manager is a very important factor in the success of the sales department of a company.
For a better understanding of the concept of marketing managers vs sales managers, we must know the basics of a sales manager and its duties. The key job of a marketing manager is to lead and improvise the sales team of the company.
A marketing manager is the one who sets the sales goals of the company. It is the responsibility of a marketing manager to develop effective marketing strategies to achieve the target sales. Another important objective of a sales manager is to retain and enlarge the customer’s trust and establish relationships.
A sales manager is considered a supreme factor in the success of the sales department of a company. As we all know that the prime objective of a company is to increase its sales and maximize its profit to become the best seller in the market.
A marketing manager is a person that helps in achieving this goal by making various strategies to increase the sales of the products and services of the company.
Another key reason for the importance of a sales manager is that the performance of the whole sales department depends on the sales manager.
Marketing Managers vs Sales Managers: Top 5 dissimilarities you must learn
We have learned the definition and basics of both the marketing manager and the sales manager. It’s time to understand the main concept of marketing managers vs sales managers. To understand the concept of marketing managers vs sales managers we must know that these two have quite similar jobs. But it does not mean that there are no dissimilarities between these two jobs.
For a better understanding of the concept of marketing managers vs sales managers, we have listed the top 5 dissimilarities between a marketing manager and a sales manager. The top 5 dissimilarities that will help you in understanding the concept of marketing managers vs sales managers are described below.
Role and duties
The main difference in the concept of marketing managers vs sales managers is their role and duties for a company. The main role of a marketing manager is to manage the marketing department of the company and make efforts for the growth of the company in the market.
Promoting the products and services and creating connections between the customers and the company is an important role of a marketing manager. A marketing manager is a person who decides the product which will do well in the market.
On the other hand, the main role of a sales manager is to handle the sales department of the company and to improvise the sales team. A sales manager is responsible for the performance of the sales team. He is the one who follows various tactics for increasing sales and maximizing the profit of a company.
For a better understanding, we can say that the whole sales department is controlled by the sales manager to achieve the expected sales target.
Importance
To understand the concept of marketing managers vs sales managers, we need to know which one is more important for a company. Both the marketing manager and sales manager are important for a company but the importance of a marketing manager is more than a sales manager.
The marketing team can work without the presence of the sales team but the sales team cannot perform its tasks without the presence of the marketing team. So we can say that the marketing manager is more important for a company than the sales department.
Focus
One of the prime factors in the concept of marketing managers vs sales managers is their focus. The focus of the sales manager is to look after the sales pipeline and to drive more audience to the business and make them the customers. On the other hand, the main focus of a marketing manager is to maintain the brand name and identity in the market.
The sales manager focuses on increasing the sales and generating more and more revenue while the marketing manager focuses on generating more and more leads for the company.
Skills
One of the most important factors in understanding the concept of marketing managers vs sales managers is the skills they possess. A marketing manager is a person with incredible communication and negotiation skills.
A marketing manager is a broad thinker and can recognize the needs and wants of the customers. A marketing manager is also a person that has the capability of possessing great teamwork.
On the other hand, a sales manager is also a person with great communication and negotiation skills. A sales manager is a person with exceptional leadership and management skills. The most essential skill of a sales manager is to work calmly under pressure.
A sales manager also possesses incredible research and analytics skills. The sales manager is a very confident and resilient person.
Salary
It is one of the most essential factors in understanding the concept of marketing managers vs sales managers. The average salary of a marketing manager is estimated to fall between $90k to $96k and the minimum salary of a marketing manager is estimated to fall between $40k to $42k in the year 2022.
On the other hand, the average salary of a sales manager is estimated to fall between $160k to $165k and the minimum salary of a sales manager is estimated to fall between $80k to $82k in the year 2022.
These were the top 5 dissimilarities you need to know in understanding the concept of marketing managers vs sales managers. These are the top differences between a marketing manager and a sales manager.
Conclusion
In this article, we learned about the basics of marketing managers and sales managers. We learned their purposes and their importance for the sales and marketing departments of the company. After that, we understood the main concept of marketing manager vs sales manager and talked about the top 5 dissimilarities between a marketing manager and a sales manager.
We learned the duties of a marketing manager and a sales manager and discussed their focuses while being in the marketing and sales department. We hope this article will help you in understanding the concept of marketing manager vs sales manager. If you want to learn more about marketing, follow us on Facebook.