Would you like to make your website known or are you planning a relaunch of your website so that you get many visitors and thereby increase your sales? With these targeted measures you can draw attention to your new homepage.
Optimize your homepage ranking with these professional tips, a crucial aspect of your comprehensive SEO checklist. Enhance user experience, keyword usage, and content quality for better search engine visibility.
The following concrete measures will help you to increase the awareness of your website.
Publicize the site
You have created a website and now it lacks visitors and reach? Use the following tips to draw attention to your new website.
There are several ways you can make your website better known:
- SEO (Search Engine Optimization)
- Paid advertising (e.g. Google Ads or Facebook Ads)
- Social media advertising
There are many options available to you for each of these generic terms. Probably the most exciting point is to improve Google rankings thanks to SEO optimization. The higher up you are listed, the more visitors you will get. The first thing you should do is submit your website to Google.
Google Search Console
The first thing you should do is log into the Google Search Console. This tells Google that your website exists. At the same time, Google will include your site in the index and you will already be known to Google. You will also receive many more recommendations from Google on how to make your website better known.
After signing up, Google collects extremely valuable data about your website. You can see in detail how often your website appears in the search results and also the clicks on your website. This is absolutely brilliant and a huge help.
Google My Business
Next, you should create a Google My Business profile and fill out the profile completely. As soon as someone searches for your company, you appear directly on Google with a special entry. This will bring you additional attention and help you become better known.
The following details are particularly important:
- Name and company name
- Address
- Phone number
- Website address
- Opening hours
- Picture of you or your company
Use Industry Portals
In addition to Google My Business, there are many other industry portals. I recommend that you select 5 – 10 suitable industry sites and register your website there. A searcher can only find your entry if your website is listed in industry portals.
Here are a few possible portals:
- Caterpillar
- Grainger
- DOW
- DuPont
- Greenbrier
- AGCO
- Martin Marietta
Create Quality Content
In my opinion, the most sustainable and best way to make your homepage known is to publish high-quality content with a lot of added value to your website. Here we are talking about search engine optimization.
The aim is to be listed as high as possible in Google with the keywords that are of interest to you. The further up you appear, the more clicks and visitors you get. And that’s exactly why I’m going to give you a few very important tips.
Read Also: Master the Art of Crafting Powerful Eye-catching Headlines for Your Blog Posts
Links from other websites
Referrals are very valuable. Each recommendation will make your website and you better known. On the internet, referrals are links to your site. The more websites that link to yours, the better. We’re talking about backlinks here, which is also a ranking factor on Google.
The decisive factor here is not the quantity, but the quality. Good backlinks are references from websites in the same language that deal with the same or a similar topic. The more popular and well-known this website is, the better.
Of course, a good website with high-quality content gets backlinks more easily than a bad website.
Read Also: Does Guest Blogging Affect Ranking? or Just another Link Building Tactic?
Social Media Marketing
Another way you can draw attention to your new website is through social media. In addition to Facebook and Instagram, there are many other social media portals that can be interesting depending on the industry.
I recommend that you select 2-3 social media portals appropriate to your industry and use them actively:
- YouTube
- Snapchat
- tik tok
- Telegram
Read Also: SOCIAL MEDIA MARKETING – HOW THE NEW ADVERTISEMENT WORKS
Beat the drum
Especially if your website is still very new, a little support will do you a lot of good. Make your website known by stirring the advertising drum a little yourself. There are many online marketing tools for WordPress and also for Joomla.
I have a few ideas for you:
- Update your flyers, brochures, and business cards and include the website address.
- If you work regionally, you should create flyers and have them distributed in your region. In addition, you can ask nearby shops (grocery & co.) to display your flyers.
- Inform your existing customers about the new website. You can also get valuable feedback from them.
Advertise on Google and Facebook
Another option is to advertise on Google or Facebook. With Google, for example, you only have to pay when someone clicks on your ad. The insertion itself does not cost you a single cent. This is of course a great advantage. You only pay when a visitor lands on your website.
This advertising method is called PPC advertising: PPC = Pay-per-Click.
Optimize your website for Google
In my opinion, the most sustainable strategy is search engine optimization. The aim is to be listed as high as possible on Google. The higher you rank your keywords, the more people will click on your search result and the more visitors you will have.
There are probably more than 100 ranking factors for Google. The following points are particularly important.
#1: Loading time of your website
The loading time of your website is a very important factor if you want to popularize your homepage. By the way, this has been a ranking factor on Google for a long time. The reason for this is easily explained.
A long loading time annoys the website visitor. This ranking criterion was included so that Google can deliver the best results to its users. In addition, you reduce the bounce rate of your website, which is a very positive and quite important side effect.
#2: Keywords
Keywords are the search terms under which you want to be found in Google. So that you can optimize your website for these keywords, you should think about the most important terms. The best way to do this is to find out which keywords your target group is searching for.
Because it is precisely for these keywords that you want to be listed as high as possible in Google. The better you know your target group and their behavior, the better you can optimize your website for it.
It is best to make a list of terms and problems that apply to your target group. This gives you a clear picture of your target group and you can then make your website known.
#3: Optimize your homepage
Your homepage is one of the most important elements of your website. Most of your visitors land on your homepage first. I recommend that you consider the following aspects:
- Avoid a boring “Welcome”.
- Get straight to the point and grab your visitor’s attention.
- Your visitor needs to immediately recognize what your website is about.
- Use headlines, videos, bullet points, and meaningful images.
- Include your keywords on the home page.
Read Also: Best 8 Keyword Tracking Tools for SEO Excellence
FAQ – questions and answers
How can I publicize my website?
There are several ways you can get people to notice your website. The aim is to get as many new visitors as possible who are interested in your topic:
- You can do search engine optimization. You will be listed in Google with your keywords (company name and search queries). The higher up you are listed, the better known you will become.
- Alternatively, you can of course also place paid advertising on Google or Facebook, for example. This allows you to build reach and awareness very quickly. However, this possibility is associated with costs.
- As a further supplement, you can use social media to make your homepage better known. Facebook, Instagram, LinkedIn, and Xing are currently the hottest channels
How can I make my website known to Google?
Two steps are particularly important if you want to make your homepage known to Google:
- The first thing you should do is log into the Google Search Console. This lets Google know that your website exists. So you’re included in the index.
- The next step is to create a Google My Business account for your project. This is extremely important, especially if you run a regional business (restaurant, handicraft, service).
Once you have completed these two steps, you can do SEO (i.e. search engine optimization) for your website and thus increase your ranking.
How long does it take for my website to be known?
It always depends on the method you use. The fastest way is paid to advertise (Google Ads or Facebook Ads). Here you can generate the first visitors in just a few hours. But you can also quickly generate visitors with social media marketing. Search engine optimization is a very sustainable optimization that takes a little longer. Personally, I am a big fan of sustainability, longevity, and therefore also of search engine optimization.
Should I also advertise my website offline?
Absolutely! Of course, it always depends on your niche. Of course, if you only work nationally, it’s not that easy. However, if you work regionally, you naturally also have a number of options offline. A few tips:
- You can have your car printed on your website.
- Your website should also appear on business cards, invoices, and stationery.
- You can create flyers and distribute them.
- Use promotional items such as pens or pads that you give out to prospects and customers.