Embarking on the journey of website creation requires careful planning and attention to detail. To ensure a successful outcome, it’s crucial to follow a comprehensive checklist that covers all the vital points. In this article, we will explore seven essential checklist points that are key to achieving success in website creation.
From defining your goals and target audience to selecting the right design elements and optimizing for search engines, each point plays a crucial role in building a functional and engaging website. Whether you’re a beginner or an experienced web developer, this checklist will serve as your guide to creating a website that stands out and delivers an exceptional user experience.
So, let’s dive in and discover the crucial elements of the best website builder that will pave the way for your website’s success. Many commit the mistake in this situation, simply to work out “good luck”. Without a plan, some pages are clicked together and the new website is launched. But a website that is so plan-free and strategic, will bring you little if you want to win new customers.
Define Your Ideal Customer!
When it comes to a website creation checklist, one of the fundamental steps is defining your ideal customer. Understanding your target audience is crucial for designing a website design that caters to their needs and preferences.
By clearly identifying who your ideal customer is, you can tailor your website’s content, design, and functionality to resonate with them.
This process involves conducting thorough market research, analyzing demographics, and studying customer behavior. By gaining insights into their pain points, desires, and motivations, you can create a website that speaks directly to their needs.
So, let’s delve into the importance of defining your ideal customer and how it sets the foundation for a successful website creation journey.
I like to work with the definition of the ideal customer. Here, a super-specific profile of a (fictitious) person is created. This person then stands for the entire target group.
How to Define Your Ideal Customer
And this profile is super specific:
We lay for example
- Age
- Name
- Job
- Wishes
and much more to draw the most authentic picture of a person.
The Most Important Detail of Your Ideal Client:
He must necessarily have a problem or a need to which you have the solution.
Because otherwise, he is certainly not your ideal customer.
Sometimes pointedly pointed out: As a pastry chef, it is very counterproductive if your ideal customer is diabetic (unless you bake specifically for diabetics – that would certainly be a good niche 😉)
Why it’s so helpful to know your ideal customer
Once you have defined your ideal customer, you know exactly who you want to convince with your new website.
No matter what question arises – you can always rely on the profile of your ideal customer:
- Does he prefer to dance or be tutored?
- What information is he looking for?
- What kind of brand does he feel attracted to?
Set Your Brand Values!
In the realm of website creation, setting your brand values is a crucial step toward establishing a strong online presence. Your brand values serve as the guiding principles that shape your website’s messaging, tone, and overall user experience.
By clearly defining what your brand stands for, you can create a cohesive and authentic online identity that resonates with your target audience.
Your brand values reflect the core beliefs and philosophies that drive your business, and they play a significant role in shaping how your website is perceived.
So, let’s explore the importance of setting your brand values and how they contribute to a successful website creation process.
This brings us to the next topic.
Your website represents you and your business. And so is your brand.
“Why brand? I do not have a brand! “
Oh, you have. Perhaps you still know the saying from the German lessons:
“You can not communicate”
And that’s the same with your brand. The people who come into contact with your business automatically form an opinion. They have a very specific gut feeling.
And this gut feeling you should try to control consciously, by setting your brand values.
What values - “gut feelings” – do you want to be associated with?
Suppose you have a small café and one of your brand values is “sustainability”. In this case, you should communicate this brand value to the outside at every possible point. For example, you could offer compostable to-go cups.
But also for your brand style, the determination of your brand values is essential. Because this is how we manage to communicate your brand values to the outside via the design of your website.
Note: WordPress is the best free website builder for small businesses in the blogging world.
Plan Your Brand Style (Fonts & Colors)!
When it comes to website creation, one of the crucial aspects to consider is planning your brand style, which includes selecting the right fonts and colors.
Your brand style plays a significant role in shaping the visual identity of your website and conveying your brand’s personality and message.
By carefully choosing fonts and colors that align with your brand’s values and target audience, you can create a visually appealing and cohesive online presence.
Your brand style sets the tone for your website, evoking emotions and establishing a sense of professionalism.
Now it’s getting creative! So, let’s dive into the importance of planning your brand style and how it contributes to a successful website creation process.
Your fonts and colors should always reflect your set brand values. Because both fonts and colors call when viewing always very specific gut feelings.
Choose the Right Colors
Surely you’ve heard something about color effects before. Every color has a very specific effect.
Green, for example, stands for growth, nature, money, peace, happiness, and peace.
Braun stands for honesty, nature, stability, and down-to-earthness.
Rosa is soothing, gentle, feminine, and sweet.
When choosing your colors, you should choose colors that match well with your brand values. If we look at sustainability again, green or brown would be a good choice.
This is how you build your color palette
I recommend you build your color palette as follows:
Main Color
The main color should be the most present on your website. If we look at the telecom, it would be here the Magenta chip.
Gradation of the main color
This color should have the same tint as your main color, but be a bit more subtle or lighter. This color can be used on your website to loosen up.
Accent color
Your accent color should be different from your main color (for example, the complementary color). You can make them ideal for action items such as Insert links and buttons.
Text Color
For your website texts, I recommend a dark or light gray tone, which fits well into the rest of your color scheme.
So you choose your Writings Fonts
I recommend you choose two fonts for your website. A font for your headlines and a font for your text.
Most websites use the so-called Google fonts – fonts provided by Google. If you’re building your website using a free website maker like WordPress, chances are that your theme will give you the ability to choose between different Google fonts.
Like colors, fonts have a definite effect. However, it is a bit more difficult to set up basic rules, as it is possible with the colors.
In general, one can say that sans-serif typefaces generally look somewhat more elegant in terms of modern and serif typefaces.
A great page for font combinations is https://fontpair.co/ – there you can click through the various combinations. If you like a station wagon, ask yourself the question “Do I just like the fonts, or do they trigger the right gut feeling for my brand?”.
Give yourself plenty of time here and compare different suits with each other.
Create a List of Required Subpages!
When embarking on the journey of website creation, one crucial step is to create a comprehensive list of required subpages.
These subpages serve as the foundation of your website’s structure and navigation, ensuring that visitors can easily access the information they are looking for.
By identifying and organizing the essential subpages, you can create a user-friendly browsing experience that guides users through your website’s content and keeps them engaged.
From the homepage to product pages, about us section, contact page, and more, each subpage plays a unique role in communicating your brand’s message and meeting the needs of your target audience.
Do you know exactly which subpages your website should have? I recommend that you specify exactly which pages you need during the planning phase.
So, let’s explore the significance of creating a list of required subpages and how it contributes to a successful website creation process.
For example:
- Start page
- About me
- Services
- Contact
- Blog
When planning your subpages, ask the question: “What information is my ideal customer looking for?”
Please make sure that your subpages are given unique names. No shortcuts or other creative ideas that your visitors may not understand. The page title must identify what is hidden on the corresponding page.
Finally, I recommend that you create a separate Word document for each of your subpages. And that brings us directly to the next point:
Write Convincing Texts!
When it comes to website creation, one crucial aspect that should not be overlooked is the art of writing convincing texts.
The content on your website plays a pivotal role in attracting and engaging visitors, driving conversions, and establishing your brand’s credibility.
Whether you’re crafting compelling product descriptions, captivating blog posts, or persuasive call-to-action buttons, the power of persuasive writing cannot be underestimated.
By using the right tone, incorporating persuasive techniques, and addressing the pain points of your target audience, you can create texts that resonate with your visitors and motivate them to take desired actions.
In this article, we will delve into the importance of writing convincing texts in the context of website creation and provide you with valuable tips to make your content truly impactful.
If you’re like most, creating your website text is not easy. Here are some best tools for writing good text.
Imagine sitting with your ideal customer over a piece of cake
This tip is probably the most valuable of all – if you help him. Close your eyes before writing your texts and go through the conversation in your thoughts.
- What would you say?
- How would you express yourself? And
- What questions would your ideal customer have for you?
- Address your visitors directly
Please do not make any passive formulations on your website. You’re talking to your visitor on your website – so use Active Formulations!
Write short paragraphs & no super long texts
Stay on your website as succinctly as possible. If you have a lot of content, use many paragraphs, subheadings, and lists.
Choose Suitable Pictures!
When it comes to website creation, one crucial element that can greatly enhance the visual appeal and overall user experience is choosing suitable pictures.
Images have the power to convey emotions, capture attention, and communicate messages in a way that words alone often cannot.
By selecting high-quality, relevant, and visually appealing pictures, you can effectively engage your audience, strengthen your brand identity, and convey your message more effectively.
Here, we will explore the importance of choosing suitable pictures in website creation and provide you with valuable tips on selecting the right images that align with your brand, resonate with your target audience, and enhance the overall aesthetics of your website.
When it comes to choosing your website pictures, you have 4 options:
- Photograph yourself
- Hire a photographer
- Buy photos in stock agencies
- Use photos from free stock agencies
The first two points provide the most authentic results. So if you can handle the camera well or have the budget for a pro, I generally advise these two options.
When choosing your photos, I recommend that you keep asking yourself the following two questions:
- “Is the quality of this photo as high as the value of my services?”
- “Does this photo reflect my brand values?”
If you can answer both questions with “yes”, you are on the right track!
Create A Proper Website Creation Plan
When embarking on the journey of website creation, it’s essential to have a proper plan in place. Creating a website without a clear roadmap can lead to confusion, delays, and inconsistent results.
By developing a comprehensive website creation plan, you can ensure a smooth and organized process, set clear goals and objectives, and efficiently manage your resources.
Here, we will explore the importance of creating a proper website creation plan and provide you with valuable insights and strategies to help you create a website that meets your objectives, engages your audience, and achieves success in the online world.
Whether you’re starting from scratch or revamping an existing website, a well-thought-out plan will serve as your guiding light throughout the website creation process, helping you make informed decisions and ultimately deliver a website that exceeds expectations.
I, therefore, recommend that you create a to-do list with all the points that need to be worked on when creating the website.
So, for example
- Web hosting Package and Domain Booking
- Enable SSL certificate
- Install WordPress
- Create subpages
- Create a menu
- Design of the homepage…
- Create a Privacy Policy & Imprint
- Secure website
- Set up a backup routine
So you have a precise route that you can go step by step without losing your head. Enjoy your website.
Read Also: 5 Key Differences to Compare Shared Hosting vs WordPress
Final Thoughts!
In conclusion, creating a successful website requires careful attention to detail and adherence to essential checklist points. By following the vital checklist points discussed in this article, you can lay a strong foundation for your website’s success.
Remember to define your goals, understand your target audience, optimize your website for search engines, prioritize user experience, leverage responsive design, ensure proper website security, and regularly update and maintain your content.
By implementing these strategies, you can create a website that not only reflects your brand’s values but also engages and converts visitors into loyal customers.
Now it’s time for you to put this knowledge into action and embark on your website creation journey. Don’t forget to share your feedback and experiences as you build your legacy online.