With a strong and loyal YouTube community, the success of a YouTube channel is and falls. Only when your videos are clicked, shared, and commented on regularly does the YouTube algorithm recognize the added value and classify your channel positively.
That is why it is important to develop a good strategy for YouTube community management. We explain the definition and details of the analysis of your community. You will also learn effective tips on how to quickly improve your YouTube community management.
Definition: What is YouTube community management?
For a successful YouTube channel, it is not enough to upload videos every day. In addition to the clicks, the YouTube algorithm analyzes whether your videos are also shared and commented on. This is the only way to indicate your videos at the top or suggests them to other users. This in turn leads to more clicks and higher income.
It is, therefore, crucial to focus on the YouTube community and to meet the requirements of the followers. The goal of YouTube community management is therefore to observe and ultimately increase the interactions on your channel. Various methods are suitable for making your viewers comment on commenting and sharing your videos.
The analysis of your YouTube community
Before you initiate various measures related to your YouTube community management, you should know how exactly you can analyze your community on YouTube. For this, you first log into your account and then discover the Community area in the bar on the left. There you will find all the information about the comments that your community left on YouTube. There you can then observe the number of comments, answer it, evaluate with a thumb up or down or report a comment as spam.
It is also possible to add certain words to a blacklist in the community settings so that comments with a certain content are automatically blocked. In general, all interactions can be seen in the community area, but there are no tables or statistics. However, if you want to evaluate the values very precisely, it is best to use a tool for social media monitoring. There, all movements of your channel can be analyzed and users of your YouTube channel be classified into different categories.
The Community Post on YouTube
YouTube offers the opportunity to publish a so-called Community Post. This is a contribution, similar to a post on Facebook, which will then be displayed on “Subscriptions” in the feed. There you can create surveys, but also simply publish news and thus improve your YouTube community management.
So you create a community mail:
- Register on YouTube.
- Then select “Create the contribution” at the top of the page.
- Enter a message in the field to create a text post. Or add a picture, GIF, or video.
- Select whether you want to post a video, a survey, or an image.
- Press on “Post” and the Community Post will be published.
7 tips for effective YouTube community management
In order to build a loyal community on YouTube, we have put together the following tips for YouTube community management for you:
Call up in the video for interaction
In order for your community to grow as quickly as possible and comment or share your videos as quickly as possible, you should also call for interaction in every video. For example, you can ask a question and ask for an opinion in the comments. It is best to select a topic that includes different opinions and offers potential for a lively exchange. And as soon as your viewers respond to other comments or even start a discussion, this has a positive effect on the success of the YouTube community management.
React to spectator comments
Of course, you cannot answer all the comments, because this is too time-consuming and seems exaggerated. But you should read video comments for improved YouTube community management and respond to concise questions. It also makes sense to mark special statements as so-called top comments. This marking can be seen in the comment area with a small heart and your profile picture. In addition, you can also select statements, which are then displayed directly under the video in the feed.
Set the rules and apply them consistently
Anyone who gives their opinion under a YouTube video and is then insulted will quickly do without further comments. That is why it is important for YouTube community management to determine rules for the choice of words or the topics in the comments. If insults appear and your rules are disregarded, you can immediately report them as spam and delete them. These rules you set can be easily installed in the YouTube channel information or you insert them in the video description.
Always allow criticism
In addition to obvious insults, youtube community management also has criticism of your YouTube channel or an uploaded video that you should never delete or ignore. It is better to accept this opinion of your viewers and possibly also include it in the planning of your videos. If the criticism is formulated in the form of a question, a public answer to this is also worthwhile. This allows you to prove to your community on YouTube that you are authentic and criticized.
Include other platforms
Even if you logically focus on YouTube at YouTube community management, other platforms for communication with your community are also worthwhile. These include, for example, Twitter, Facebook, Instagram, TikTok, or Snapchat. Because normally your spectators are at least partially active there and become aware of new videos. You can also call for interaction with an extraordinary post or a question and thus activate your community directly.
Network with other YouTubers
The larger the range, the more positive the effects on your YouTube community management. Therefore, you should take the chance to network with other YouTubers and, for example, agree on cooperation. You can leave each other’s comments or link your videos or the entire YouTube channel. But interactions on other social media platforms are also suitable for this if, for example, you link a foreign video on Twitter and the followers of both profiles inform you.
Check your content regularly
There are not always meaningful ideas or helpful criticism in your comments. Nevertheless, the comment area can give a good impression of the entire mood of the YouTube channel. Value this mood regularly and also try to determine your target group. Because you may have addressed your content to a younger audience so far, but the interactions are only with adults. Then you should check your content for better YouTube community management and adapt the videos accordingly.
Conclusion: Use the YouTube community management!
Your community on YouTube is a valuable factor in the success of your YouTube channel. If your YouTube community management works and you have true fans, your followers will be happy to support you in the long term and even forgive you. Therefore, it is worthwhile to always stay transparent and authentic, respond to comments or questions from the community, and use criticism for optimization.
Common questions (FAQ) about YouTube community management
What is YouTube community management?
For a successful YouTube channel, it is crucial to focus on the YouTube community and meet the requirements of the followers. The goal of YouTube community management is therefore to observe and ultimately increase the interactions on your channel. Various methods are suitable for making your viewers comment on commenting and sharing your videos.
Where can I find information about my YouTube community?
For this, you first log into your account and then discover the Community area in the bar on the left. There you will find all the information about the comments that your community left on YouTube. You can then observe the number of comments, answer it, evaluate with a thumb up or down or report a comment as spam.
How can I improve my YouTube community management?
For your effective YouTube community management, you should read the comments under your videos and respond to concise questions. It also makes sense to mark certain statements as so-called top comments. This marking can be seen in the comment area with a small heart and your profile picture. In addition, you can also select statements from you, which are then displayed directly under the video in the feed.
